Brand Identity

The official reference for presenting Bedesten Watches accurately and consistently.

Identity system · Ref. BW-001

Bedesten in brief

Independent and family-run, Bedesten has traded pre-owned watches in Istanbul since 1999.

Public name
Bedesten Watches
Business
Independent pre-owned watch dealer
History
Kadıköy 1999 · Suadiye 2009
Languages
English · Türkçe · Русский

Approved company descriptions

Use these passages unchanged when a publication, partner, or directory needs a company description.

Short description

Bedesten Watches is an independent, family-run dealer in pre-owned watches, trading in Istanbul since 1999 and based in Suadiye since 2009.

Standard description

Bedesten Watches is an independent, family-run dealer in pre-owned watches. Founded through the family's watch trade in Kadıköy in 1999, Bedesten opened its Suadiye store in 2009. Its current inventory spans established watchmakers and is presented online, in store, and through its professional dealer profile on Chrono24.

Established and assured

Bedesten's confidence comes from a watch-trade history dating to 1999, a long-standing physical showroom, and enduring client relationships. Say what matters, then let the work speak for itself.

01

Established, not self-conscious

Speak with confidence grounded in the house's history. Do not turn every line into a defence of the business.

02

Specific where it matters

For a watch or transaction, name the reference, condition, known history, and next step.

03

Private by default

Respect the privacy of clients and transactions. Say enough to guide, and no more.

04

Collector clarity

Distinguish authentic from all-original, an estimate from a guarantee, and current inventory from a sourcing request.

The identity system

The primary mark is always the two-line Bedesten Watches lockup shown here. “Bedesten” uses Plaza; “Watches” uses General Sans at a fixed scale, tracking, and centered position. The English word Watches is part of the proper name and is never translated.

Primary · light ground
Reversed · Bedesten ground
Secondary marks

B monogram

Bedesten arch

  1. 01Keep the two lines together and preserve their scale, spacing, and centered alignment.
  2. 02Leave clear space around the lockup equal to at least the cap height of the B.
  3. 03Use Avlu or Sahaf on pale grounds; use Kâğıt or Varak on dark grounds.
  4. 04Do not retype, stretch, outline, shadow, rotate, translate, or rearrange the lockup.

House colors

Kâğıt is the dominant ground. Sahaf carries type, Avlu identifies the house, Suadiye is a material neutral, Varak is reserved for fine detail, and Mühür appears only as a seal.

Intended color proportion

68 / 16 / 09 / 04 / 02 / 01

Hover or tap a swatch for its name — that also copies the hex

Paper ground

68%

#FBF7F0

oklch(0.978 0.01 82)

Primary ink

16%

#19130B

oklch(0.19 0.017 72)

House color

9%

#0F3A1E

oklch(0.31 0.068 152)

Material field

4%

#BEB2A1

oklch(0.77 0.028 78)

Fine detail

2%

#A98E5C

oklch(0.66 0.075 82)

Seal only

1%

#5E1321

oklch(0.32 0.107 15)

Typography

Each family has one job. Keeping those jobs separate is what makes the system feel deliberate.

Plaza

Wordmark only

BEDESTEN

Fraunces

Editorial headings

References matter.

General Sans

Body, navigation, and interface labels

Condition and component history, stated clearly.

Iosevka Charon + Mono

Charon for technical labels and descriptions; Charon Mono for references, dates, and measurements

REF. 5330G-001 · 2024 · 40 MM

Press resources

The B monogram and arch are supplied as SVG files. For the primary vector lockup, photography, interviews, or fact checking, contact the showroom team.